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The consumer in this digital age expects companies to be creative and personalized with their messaging, to deliver through the channel that they want, at the exact moment they want it. So how can companies keep their strategy updated when their potential client is a moving target? READ MORE >>>
Perhaps the most important subject you can study is sales. Why? One reason is that our society too often disparages the sales profession, and because so many that gravitate to sales jobs are not properly trained or qualified, the stereotypes about sales and sales people are reinforced by the negative experiences of many buyers. Learn practical sales techniques READ MORE >>>
What is the weight of traditional communication in today’s digital world? How can email and social media replace personal communication and how can new technologies “personalize” your message and accelerate your sales?