The consumer in this digital age expects companies to be creative and personalized with their messaging, to deliver through the channel that they want, at the exact moment they want it. So how can companies keep their strategy updated when their potential client is a moving target?

Why competing on price is the most stupid thing you can do

For me, there are 2 kind of business that compete on price:

  1. Those who can and
  2. Idiots

Let me explain. READ MORE >>>


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