Sales development plan Vparagon

Sales development and optimization plan

That might be the most important step in the sales process.

We need to understand your product/service/solution and your current sales approach correctly. Which market sectors you are targeting, what is your unique value proposition, and which are the key decisionmakers you are aiming to.

This understanding of your business is essential to avoid a wrong communication strategy, stop targeting the wrong players and roles in the target organization.

Vparagon spends time getting to know you, your customers, your staff, and your offering.

After we have a clear picture of the current sales situation and approach, we

·         Identify and clarify the exact market we want to target

·         Identify the proper key decision makers in this market and personas we want to engage

·         Clarify the steps to enter this specific market

·         Conceive and generate a clear message

·         Create an expansion plan

We are going to prepare our communication strategy (email sequence, sales pitch, Linkedin messaging), engage the proper team members, train them on the approach we are going to apply go through objections and set up clear goals.

All these in the native language of the market of interest.

Lead Generation

After we have the exact description of which kind of customers you target, we do a market analysis and generate leads in the geographical area(s) of interest.

Our market development team is going to search in parallel, online on a variety of sources and platforms to find potential prospects.

Next, we are going to scan the findings, refine the acquired results and enrich them with the prospects accurate contact details.

Contact details may include but are not limited to the following: telephone numbers, email addresses, Linkedin or Xing details etc.

Sales engagement - accelerate your sales

Our team of experienced sales representatives is going to call those prospects in order to establish communication between you and key decision-makers. (Find more about our sales calls that convert)

We are going to generate discovery calls for your pre-sales team, produce technical demos or if you are a traditional trading company, sell your products to distributors, partners, small or big retailers.

(If you do not sell directly, but instead through the channel, our sales outsourcing agency is specialized on exactly those kinds of sales. This is done through our V-enhancer channel sales solution.)

Besides English, we speak German, French, Spanish, Portuguese, Greek, Turkish, Italian, Hebrew, and other European languages.

We “take ownership” of your sales. We not only initiate but also persist, insist, and follow- up until we close the sales. We take the sale A to Z.

Consultative sales are our strength.

Vparagon drives the process, optimizes your time, and involves you only at key points of the sales process.

Find more about our methodology 

We have the infrastructure to place effectively all these activities. 

All of us work on the same CRM, using the newest VoiP and email marketing solutions, conduct weekly and monthly KPI and personal development meetings under the 4DX principle. 

Reporting – Complete Control


You are going to receive analytical reports from us on the frequency that you want or get access in our CRM.


We are going to have weekly or biweekly meetings between us and you in order to exchange opinions and optimize our sales process.

You are going to have an open communication channel with our team members and acquire information in real time.

Vparagon works on a prepaid monthly basis. If you are not happy you can terminate our collaboration at any point.

We do that because we are not afraid neither we doubt our services. Our clients are long term clients under the same conditions. They stay with us because of our sales results, hunting spirit, quality and loyalty. Trust is being established between them and us.

For whom are our services

For Software, SaaS companies that either want to sell directly or through the channel.

Software, IT and SaaS sales are our specialty. We can generate a list of potential clients or partners for you, contact them directly in their own language, qualify them and establish communication between them and you. We can organize discovery calls and online technical demos, or even take this part as well.


For companies offering solutions and services, subscribtions on online platforms, digital and consulting services are a substancial part of our clientele. 


For tangible goods and traditional trading businesses that want to expand their sales in new markets and sell directly or through the channel. 

We can search and find distributors on your behalf, contact them in their own language and bring them in connection with you. We can also be your local voice and inside sales team in the market of interest and help you sell your products or solutions either through the distribution channel, or directly through fulfilment centers. 

The trend, and especially after the Covid pandemic is to go digital. More and more companies realize that inside sales offer a very effective alternative that covers bigger areas with less cost and generates more results. 

We are pioneers in this field. 

For Start Ups or Spin Offs that offer all the above services or a combination of those. 

Some important key points

1st. Just emailing with no follow up calls does not work. This would be a remarkably simple solution, start emailing and hopping that someone is going to reply to your emails. It does not cost a lot, but it does not work. Is simple as that. You are another company that sends emails and expect to sell. The power of a personalized call is irreplaceable.

2nd.  1000 calls for 1000$ is the sales slogan for many call centres, trying to sell “sales services”.

Sales is not only about the amount of calls that a salesperson is placing!

Sales is about

1.    The sales experience, education, talent, and commitment on the task

2.    The dedicated follow up on each and every case.

Vparagon is not a call centre.

We are a sales outsourcing company, on the result bringing business. We do not place do or die calls, neither we read a script, nor we sell on a B2C level. If you are searching for call center services you are on the wrong place. 

3rd.  Commission based sales vs fixed amount paid every month.

Vparagon works on a prepaid monthly basis. If you are not happy you can terminate our collaboration at any point with a 2 weeks’ notice time after a 4 month period. 

We do that because we are not afraid, neither we doubt our services. 

Our clients are long term clients under the same conditions. They stay with us because of our sales results, hunting spirit, quality and loyalty. Trust is being established between them and us.

Our services have a cost, hard work behind and they are not for free.

Our prices depend on the intensity of the project, its characteristics and complexity. There is a monthly fee (probably with commissions on targets achieved). 

We work on a fixed payment + commissions basis. 

Just commissions are a NO GO and payments are conducted through Stripe or Sepa ONLY, to give you an extra layer of security. 

Why are we among the best sales outsourcing companies?

Why should you choose us to take care of your sales?

1st. Because Vparagon is supervised and monitored from Alex Valassidis, an expert sales and sales management consultant with decades of sales experience.

2nd. We have the total control and supervision of our operations and at any point we know exactly where we stand. Each project has a project manager assigned to it. You have one point of reference.

3rd. We are a team of younger and older Europeans, based in multiple countries around the world, know the local language and culture, all of us speak English and have a “whatever it takes” attitude.

4th. We are not perfect, that’s why we try harder.

5th. You have low risk. Our agreements have a minimum obligatory duration of 4 months unless agreed otherwise. The reason why we do that is because we want to avoid “testers” that want to see if their product or service sells within a month or 2. To bring results there is a lot of hard work, enthusiasm, commitment and persistence behind. We need a certain ammount of time to bring those results. 

6th. We are scalable, that means that we can enhance our sales activities in the prime time of interest and just maintain the market in low-intensity months. 

CLICK HERE, fill the Contact Form and we are going to contact you and have a chat with you and see if our outsourced sales agency is a fit for you and if you are a fit for us.