V – Enhancer
is the sales approach developed from Vparagon to enhance (or even implement) software and traditional trading channel sales.
The problem
Sales managers, business owners, and CEOs know that an intermediate or a third party will not put in the energy or effort needed to promote their company’s services or products.
This lack of effort often occurs because your products or services are a fraction of a partner or distributor’s activities or products. So, third parties, wholesalers, and distributors often don’t have the energy, time, or expertise to put in the necessary effort to get the job done.
Things deteriorate even further when you must explain or analyse your product’s USPs for the prospect to understand their value.
The Solution
Vparagon generates a win-win-win situation for all players in the partner or distribution channel.
First, our advice is to sell your products or services directly to your end prospects, if possible.
If that, however, is impossible because you need a distributor in the country of interest that will sell your products to smaller or bigger retailers or because you are a software company and need a channel partner to place your solution in a new market, then Vparagon’s V-enhancer takes over.
At the beginning, we complete a market analysis and find all the potential B2B clients — from smaller and bigger retailers to distributors, wholesalers, or channel partners.
Then we contact the distributors or channel partners, establish communication between you and them, and follow up until collaboration is established.
Next, our team of experienced salespeople contacts the clients at the end of the B2B channel and sells them your products or solutions, then forwards the order to the distributor or partner.
The retailers and end B2B clients are delighted because they receive specialised advice directly from the company product manufacturer or software company. The clients feel happy that there is a direct communication channel with the company that can answer all their questions; they feel honoured and value this service.
The distributors and partners are happy because they get a sales service for free, and specialists take care of difficult questions and issues that they themselves couldn’t answer easily. But most of all, however, they are elated because Vparagon’s salespeople take care of their clients, generate sales on their behalf, and find new clients to which they can promote and sell their full range of products.
Our clients are delighted because we increase their sales for them, handle difficult clients, and unlock new markets for them in new countries or territories.
