SaaS sales outsourcing or how article writing influences your business.
Our sales consultancy Vparagon learned the hard way how to use Google the last years and specifically how sales outsourcing SaaS (Software as a Service) can escape from the internet’s biggest threat (which is obscurity), surface in the light, and be found from those individuals who have interest on the topic.
I am surprised by the amount of misinformation that exists out there. I am surprised to hear so often that SEO is past and nowadays social media are the tools that make the difference in what you sell online.
Before you start any activity selling online there are 2 big realizations you have to understand.
SaaS sales outsourcing realizations.
Realization Number 1.
Nowadays I divide the world, which means individuals, companies, and marketplaces into 3 categories for saas sales outsourcing.
Category 1: are Digitalized
Category 2: are in the process there
Category 3: are not Digitalized
So, what happens is:
When you have a presence online everything seems to work, then you are in category 1. Category 1 is software companies, social media agencies, e-shops, and young educated individuals that are spending a big part of their lives connected.
In category 2 are all those individuals, companies, and marketplaces that have the background (the educational background) to start being active, to start selling online, but for certain reasons are not in the level of category one.
Lawyers, doctors, companies that sell complex and sophisticated physical (tangible) machines and are addressing a well-educated market that is not necessarily familiar with the new digital world. I see a huge tremendous opportunity in this area and field, and although we offer among other services, sales outsourcing saas, many of our clients are active in traditional trading, distribution channels, and classical commercial activity.
Again, where the educational background is there the transmission to digitalization is now in process, and now is the time to target this specific market.
In category 3, although digitalization could bring tremendous benefits (and it will) the simplicity of the companies and individuals engaged hinders the transmission of digitalization.
That area is going to be the next big area to get digitalized, but still, it is not very developed.
(I was recently searching for a friend of mine to find plumbers online in the town he lives in Greece. I was surprised to see that there was not even one plumbing service business that had a website. Not even one!!!, only via the yellow pages!!!)
Realization Number 2.
The real world differs from the online world and one of the big differences online is that to exist (that means to be able to be seen online) you need to be visible in the eyes of individuals online, either by forcing your presence there (social media ads) or when someone searches for your service or product.
Obscurity is the biggest enemy and to escape obscurity you need to create the ways to “exist” online.
That means by following SEO rules and by writing articles online and kindle eBooks, the probability to create an existence is realistic.
If we could as saas sales outsourcing, create this existence in a highly competitive area, imagine what potential is hiding behind all those practically untouched professions and services in categories 2 and 3?
Alex Valassidis is an expert sales consultant and managing director of Vparagon sales consultancy.
