B2B Lead Generation Services for Software & Tech

What does a B2B lead generation company deliver?

A B2B lead generation company finds the organizations that match your ideal customer and the people inside them who decide. At Vparagon one lead is a whole account: the company plus about 3 to 50 named contacts, from the key decision-maker to influencers, each with an email address, office and corporate mobile number and LinkedIn profile.

We are first of all a software and technology sales outsourcing company, so the people who build your lists also sell. The leads can go to your own team, into an email or LinkedIn campaign, or into a full sales engagement run by us.

By Alex Valassidis, founder of Vparagon. Last updated 11 November 2026.

Vparagon B2B lead generation services at a glance
What one lead is	A prospect company that meets your criteria, with its decision-makers mapped
Contacts per lead	About 3 to 50, depending on the size of the organization
Roles identified	Key decision-maker, financial decision-maker, satellite decision-makers, influencers and relevant third parties
Contact details	Email address, office number, corporate mobile number and LinkedIn profile
Selection criteria	Markets and countries, industry, company size, revenue, funding and technology used
Data protection	Researched and delivered in a GDPR-compliant way
What happens next	Hand-over to your team, an email or LinkedIn campaign, or a full sales engagement by Vparagon
Proof	Arozzi: 1,271 retailers and distributors researched, 184 opportunities, 124 new customers

B2B lead generation for software and technology companies

Why high-quality B2B lead generation matters in a competitive market

High-quality B2B lead generation lets a business target and engage its ideal prospects precisely and turn cold contacts into warm leads. Data-driven research and the right tools help you cut through the noise, connect with the right decision-makers and raise the probability of closing deals. Where time and attention are scarce, a professional lead generation service gives you a real competitive edge.

Why Choose Vparagon’s B2B lead generation services?

Vparagon’s lead generation team consists of professionals who come from the industry. We are primarily a software and technology sales outsourcing company, which makes us far more competitive than a simple lead generation marketing agency.

Most key players and senior consultants at Vparagon previously worked in technology companies in Barcelona, Dublin, the UK and other international technology hubs.

We know the industry and can identify the right players within an organization. This understanding of software, channel and technology sales tells us which prospects to approach and when.

A lead we generate contains the decision-makers of interest with the best contact details available: office and corporate mobile numbers and LinkedIn details, always GDPR compliant.

Our Lead Generation Process

What is a lead? A lead is a prospect company that matches the criteria you define: specific markets and countries, specific industries, and organizations of a specific size, revenue, funding and technology in use.

How we build a lead

Within those organizations we first understand the structure and how the roles depend on each other. Then we identify:

a. The key (main) decision-maker
b. The financial decision-maker
c. Satellite decision-makers
d. Influencers
e. Third-party players of interest

Then we research their email addresses, office and corporate mobile numbers and LinkedIn details. This is the best information you can get, and it is always GDPR compliant.
One lead therefore contains multiple contacts (about 3 to 50, depending on the organization) within the prospect organization, with the most accurate information available.

Our leads are high quality: experienced researchers and top-notch tools stand behind each one. For Arozzi, 1,271 researched retailers and distributors led to 184 opportunities and 124 new customers. Read the Arozzi case study.

Services Offered

Depending on your needs, we adapt our services.
Not every lead generation project is complex. Some need less effort: smaller and simpler businesses, and contacts where less information is asked for or available.
We first need to understand your business, your expectations and your needs, so that we can offer the right solution.
A lead generation project can lead into a full-scale sales engagement, or simply into an email or LinkedIn campaign that is monitored and followed up by a marketing or sales team.

Why does B2B lead generation matter?

B2B lead generation fuels the sales pipeline and directly influences a company’s growth and profitability. By identifying and cultivating potential clients, a business secures a steady flow of opportunities. It can focus its resources on the prospects most likely to convert, which raises efficiency and ROI. Lead generation also shows market trends and customer needs, so offers and strategies can be adjusted. In B2B, where sales cycles are long and decisions are carefully considered, it is the basis for relationships and long-term business.

Testimonials

Lead generation results from our case studies

Arozzi: 124 new customers in 6 markets

1,271retailers and distributors researched
184sales opportunities
124new customers

For the Swedish gaming gear brand Arozzi we researched 1,271 retailers and distributors in Spain, Portugal, the Netherlands, Greece, Israel and Turkey and contacted each prospect in its own language. 184 opportunities turned into 124 customers, directly or through distributors, for about the cost of one in-house inside salesperson.

“With Vparagon you get an entire dedicated team for the price of one inside sales person.”
Lars Pettersson, Sales & Logistics at Arozzi

Read the Arozzi case study

stickee: selling a pricing tool to telecom operators

40target companies in 4 countries
23sales opportunities in Europe
55opportunities worldwide

For stickee’s Magpie price-monitoring tool we mapped pricing decision-makers at telecom operators and large retailers in France, Germany, Italy and Spain. 40 leads produced 23 opportunities and 2 sales, the first to a leading German mobile phone provider. The worldwide phase identified 173 potential clients and 55 opportunities. Figures from the original 2019 case study.

“Vparagon located key decision makers in our market, contacted them, presented to them and sold them our fully-automated data collection, monitoring and analysis suite services.”
Iain Brear, Managing Director at stickee

Read the stickee case study

B2B lead generation services: questions buyers ask

What counts as a lead at Vparagon?

A lead is a prospect company that matches the criteria you define: the markets and countries you want, the industry, the size of the organization, its revenue, funding and the technology it uses. Each lead comes with the people inside that organization who matter for the purchase, not just one name.

How many contacts does one lead contain?

One lead contains several contacts, about 3 to 50 depending on the organization. We first work out how the organization is structured and how its roles depend on each other, and then list the people worth approaching.

Which roles do you identify in each company?

The key decision-maker, the financial decision-maker, satellite decision-makers, influencers and third-party players who are relevant to the purchase. Knowing who sits around the decision lets a salesperson reach the main decision-maker through their own team.

Which contact details do you provide?

Email addresses, office telephone numbers, corporate mobile numbers and LinkedIn details. We aim for the most accurate information available at the time of delivery.

Is your B2B lead generation GDPR compliant?

Yes. Contact details are researched and delivered in a GDPR-compliant way. This applies to every market we work in.

How do you research the leads?

A dedicated team researches them manually: it searches LinkedIn Sales Navigator and other platforms, reads the prospect’s website and picks the right decision-makers with their contact details. You do not receive a generic list.

Do you only deliver lists, or do you also contact the leads?

Both are possible. A lead generation project can end with the list, continue as an email or LinkedIn campaign followed up by your marketing or sales team, or become a full sales engagement in which Vparagon calls the decision-makers and books discovery calls.

See our sales outsourcing services

How is this different from a lead generation marketing agency?

Vparagon is primarily a software and technology sales outsourcing company. The senior consultants worked in technology companies in Barcelona, Dublin, the UK and other technology hubs, so they know which roles to approach in an organization and when.

Do you have an example with numbers?

For the gaming gear brand Arozzi we identified and researched 1,271 retailers and distributors in 6 markets. That research led to 184 sales opportunities, and 124 of them became Arozzi customers, directly or through the distribution channel.

Read the Arozzi case study

What does B2B lead generation cost?

It depends on the project. Some projects are simple, with smaller organizations and less information per contact; others need deep research into large accounts. We first need to understand your business and expectations, and then make an offer. Vparagon does not publish price lists.

More answers on contracts, coverage and how we work are in the Vparagon FAQ.