Do cold calls bring results? The answer is yes. What is however crucial to understand is the following. As a business you have 2 ways to communicate with potential prospects. Via Marketing or via Sales. Marketing can generate you hot or warm leads. Hot leads are those that show a direct interest in your business, while warm leads are those that show interest in the business you are active, but not directly your business. Via inside sales you cold call all those prospects that did not show any interest in your business, but you know there is legitimate interest to get to know your services or prouducts. 

As a business you need to know if marketing or sales brings you what results with which cost and in how far they get sagurated. Contact us if you would like to know more.