Navigating the World of Companies that Conduct Surveys: Top 6 Picks for Business Success

Companies that Conduct Surveys
Companies that Conduct Surveys

In today’s business environment, understanding customer preferences and market trends is crucial for staying ahead of the competition. Companies that conduct surveys play a vital role in providing essential data and insights, helping businesses make informed decisions. In this article, we will explore the top five companies that conduct surveys, focusing on their unique features, benefits, and how they can contribute to your business’s growth.

The most important companies that conduct surveys. 

SurveyMonkey: User-Friendly Survey Platform for Businesses of All Sizes
SurveyMonkey, a leading online survey platform, allows users to create and distribute surveys quickly and easily. Established in 1999, it has become one of the most popular companies that conduct surveys, boasting over 17 million users worldwide.

SurveyMonkey’s user-friendly interface and customizable templates make it an excellent choice for businesses of all sizes. Its extensive features include multiple question types, skip logic, randomization, and real-time analytics. Moreover, SurveyMonkey offers integrations with popular CRM, marketing, and collaboration tools, making it a versatile solution for businesses seeking actionable insights.

One of the key advantages of using SurveyMonkey is its wide range of pre-built survey templates designed for specific industries and use cases. These templates are created by survey experts and can save businesses significant time and effort when creating surveys.

Qualtrics: Comprehensive Experience Management for the Modern Business
Qualtrics, founded in 2002, has emerged as a leading experience management platform that helps organizations gather, analyze, and act on customer, employee, product, and brand data. With a robust and flexible platform, Qualtrics is a popular choice among companies that conduct surveys.

The Qualtrics platform is designed for both simple and complex surveys, offering a wide range of question types, advanced logic, and branching capabilities. Its built-in analysis tools provide powerful insights, and its closed-loop feedback system ensures that organizations can take action on the data collected. Furthermore, Qualtrics offers integrations with various business applications, making it a comprehensive solution for organizations looking to improve their overall customer and employee experiences.

One unique feature of Qualtrics is its Text iQ technology, which uses natural language processing to analyze open-text responses in real-time. This enables businesses to uncover hidden insights and trends in customer feedback quickly and efficiently.

Vparagon: Vparagon is a sales outsourcing company that conducts complex surveys for big coorporations. They conducted successfull surveys for Innio-Waukesha and the French company Visionix, among many other clients. The have a team of skilled sales consutants that can conduct surveys in a variety of different languages, such as French, Spanish, Italian, Dutch and more. 

Google Forms: Free and Simple Solution for Cost-Conscious Businesses
Google Forms, a free online survey tool that is part of the Google Workspace suite, is known for its simplicity and ease of use. It is a popular choice for businesses and individuals looking for a straightforward way to create and distribute surveys.

Though not as feature-rich as other companies that conduct surveys, Google Forms offers essential survey functionalities, such as multiple question types, logic branching, and real-time data analysis. Additionally, its seamless integration with other Google Workspace applications, such as Google Sheets, makes it easy to analyze and visualize survey data. Google Forms is an excellent choice for those looking for a no-cost, user-friendly survey solution.

Typeform: Interactive and Engaging Surveys for Enhanced Response Rates
Typeform is a unique survey platform that focuses on creating engaging, interactive, and conversational surveys. Launched in 2012, Typeform has gained a reputation for its visually appealing and user-friendly interface, making it a popular choice among companies that conduct surveys.

Typeform’s intuitive survey builder allows users to create surveys using various question types, such as multiple-choice, open-ended, and rating scales. Its conditional logic, known as “Logic Jumps,” enables users to create dynamic and personalized surveys. Typeform also offers integrations with popular tools, such as Mailchimp, Slack, and Zapier, allowing businesses to automate workflows and improve productivity.

One of Typeform’s key strengths is its focus on user experience. By creating surveys that feel more like conversations, Typeform can help businesses increase response rates and gather more meaningful data. The platform’s ability to incorporate images, GIFs, and videos further enhances the survey experience, making it more engaging and enjoyable for respondents.
Typeform offers a range of pricing plans, including a free basic plan and more advanced options, such as the Essentials, Professional, and Premium plans. These plans provide varying levels of features and customization, allowing businesses to select the plan that best fits their needs and budget.

SurveyGizmo: A Powerful and Comprehensive Survey Solution for Complex Research Projects
SurveyGizmo, founded in 2006, is a powerful and comprehensive survey platform designed for businesses looking for an all-in-one solution. As one of the top companies that conduct surveys, SurveyGizmo offers a wide range of features and advanced functionality, making it suitable for complex research projects.

With SurveyGizmo, users can create various types of surveys, quizzes, and assessments using a variety of question types and logic options. The platform’s advanced reporting and analytics tools make it easy for businesses to uncover valuable insights from their data, and its customizable dashboards enable users to visualize and share results effectively.

SurveyGizmo’s enterprise-grade security features, such as single sign-on (SSO) and data encryption, ensure that sensitive survey data remains protected. In addition, the platform offers a range of compliance certifications, such as GDPR, HIPAA, and FedRAMP, making it a reliable choice for organizations with strict security requirements.

SurveyGizmo offers several pricing plans, including a free plan with basic features and more advanced options like the Collaborator, Researcher, and Professional plans. These plans cater to businesses with different needs and budgets, allowing organizations to choose the features and functionality that best align with their objectives.

Companies that conduct surveys. Conclusion

In conclusion, choosing the right company that conducts surveys is crucial for businesses looking to gather meaningful data and make well-informed decisions. By considering factors such as ease of use, features, integrations, and pricing, businesses can select the best company to meet their unique needs and goals. Whether you opt for a user-friendly solution like SurveyMonkey or a comprehensive platform like Qualtrics, the right survey tool can help your business unlock valuable insights and drive growth. Companies that conduct surveys are essential partners in the journey towards business success, as they provide the data and insights needed to make strategic decisions and maintain a competitive edge in the marketplace.

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Alex Valassidis
Alex Valassidis


Alex is a Managing Director and Supervisor at Vparagon, a sales consultancy that helps companies expand and accelerate their sales in new markets.

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