Outsource software sales

Outsource Software Sales

Outsource Software Sales

Software is not always one of the easiest things to sell but may be the most lucrative. It is a thriving market and there are many possibilities. In the IT industry, software is developed to solve a real-world problem. Without problems, you wouldn’t need solutions! Customers are the most important asset to a software company and that is why you should outsource software sales. 

In order to ensure the business has proper cash flow and consistent growth, getting continuous sales are crucial. The successful salesperson should be able to sell your product or service to potential clients all while ensuring that they get a solution to their problem. It’s really about getting to know your customers and getting proper leads so that you can usher them in gently.

Why outsource software sales? 

Software sales normally involve subscriptions which means that there will be a recurring charge usually monthly or yearly. Once you get a good customer, it is very possible to have them for life. It’s up to you and your company to always have client care representatives available as well as technical support agents. These employees are as essential to a software business as a salesperson. If you are unable to do this in-house, there are ways in which you can still reach potential clients and still maintain professionalism. Contracting a person independently or an agency is normally referred to as outsourcing.  This has become more prevalent these days due to more persons opening their businesses online. There’s now a huge market for software services and products.

There are many ways to get new clients for your software product or service. There is organic sales where the customer actually seeks you out for your product.  You may use paid ads and from those leads you develop relationships. One of the most popular options is outsourcing.

When you outsource software sales, you essentially get other persons to market and sell your products or services for you. There are many freelancers who excel at this and are happy to help small or medium-sized businesses for a reasonable compensation package. For larger businesses, there are normally well-established marketing networks and systems for affiliates or they just outsource software sales to agencies to make things simpler.

Some outsourcing companies use the Sales-as-a-service (SaaS) model as the basis for their organization. Basically, their services facilitate the sales process for individuals or businesses. They would handle lead generation, lead development, managing the sales funnels, even handling inbound and outbound sales calls. Some may even go as far as closing sales as well as assisting in marketing campaigns.

What are the challenges to outsource software sales? 

Outsourcing software sales has become an increasingly popular strategy for companies looking to scale quickly, tap into new markets, and leverage specialized expertise. However, despite its potential benefits, there are several challenges to outsourcing software sales that companies need to consider. These challenges span areas such as maintaining brand integrity, ensuring effective communication, managing quality control, navigating cultural differences, and aligning incentives.

**Maintaining Brand Integrity**

One of the primary challenges to outsourcing software sales is maintaining brand integrity. When an external team represents your company, there is a risk that they may not fully understand or embody your brand values and messaging. This can lead to inconsistent communication with potential customers, which can harm your brand’s reputation. To mitigate this, it is essential to provide thorough training and continuous support to the outsourced team. This includes detailed onboarding processes, regular updates on new products or features, and ongoing education about the company’s mission and values.

**Ensuring Effective Communication**

Effective communication is crucial for any sales operation, and it becomes even more complex when dealing with outsourced teams. Time zone differences, language barriers, and cultural differences can all hinder smooth communication. These issues can lead to misunderstandings, delays, and a general lack of coordination between the in-house team and the outsourced sales team. To address these challenges, companies should establish clear communication protocols, use collaboration tools that support real-time communication, and schedule regular meetings to ensure everyone is aligned. Additionally, hiring sales partners who have experience in the target market and are fluent in the local language can significantly improve communication effectiveness.

**Managing Quality Control**

Quality control is another significant challenge to outsourcing software sales. Outsourced teams may have different standards or methods for engaging with prospects, which can result in varied customer experiences. Ensuring that the outsourced sales team adheres to the same quality standards as the in-house team is vital for maintaining a consistent customer experience. Implementing rigorous performance metrics, conducting regular audits, and gathering customer feedback can help maintain high-quality standards. Additionally, fostering a collaborative environment where the outsourced team feels like an extension of the in-house team can encourage adherence to the company’s quality expectations.

**Navigating Cultural Differences**

Cultural differences can pose substantial challenges to outsourcing software sales, especially when the target market has different business practices and consumer behavior. These differences can affect everything from negotiation styles to decision-making processes and customer expectations. To navigate these cultural differences, companies should invest time in understanding the cultural norms and business etiquette of the target market. Partnering with a sales team that has local expertise can also be advantageous. This team will not only understand the local culture but will also have established relationships and a network that can be leveraged to drive sales.

**Aligning Incentives**

Aligning incentives between the in-house team and the outsourced sales team can be challenging but is crucial for achieving the desired outcomes. Misaligned incentives can lead to conflicts of interest, reduced motivation, and suboptimal performance. For example, if the outsourced team is compensated primarily on volume rather than the quality of sales, they may push for quick wins that don’t align with long-term strategic goals. To overcome this challenge, companies should design incentive structures that align with both short-term and long-term objectives. This might include a mix of performance-based bonuses, commission structures, and other incentives that encourage the outsourced team to focus on high-quality sales and customer satisfaction.


In conclusion, while outsourcing software sales offers numerous advantages, it also comes with a set of challenges that need to be carefully managed. Maintaining brand integrity, ensuring effective communication, managing quality control, navigating cultural differences, and aligning incentives are some of the critical areas that require attention. By proactively addressing these challenges, companies can leverage the benefits of outsourcing while minimizing the associated risks. Implementing robust training programs, establishing clear communication channels, and designing appropriate incentive structures are some of the strategies that can help in overcoming these challenges. Ultimately, successful outsourcing of software sales requires a strategic approach that considers both the potential benefits and the inherent challenges.


You can outsource software sales with Vparagon – contact us for a friendly discovery call.