Sales Process Steps

STEP NR. 1: DEFINE

Product

• What are the characteristics of your product(s)
• What is the price of your product
• Where do you stand compared to competition?
• Which are the USPs of your product?

Market

• Which markets do you want to target and why?
• What information you have for specific markets, territories, and jurisdictions?
• What is the size of those markets?
• What are the challenges for those markets? (language barriers, cultural barriers, seasonal difficulties, etc.)

Companies

• Which companies do you want to target and why?
• What is the size of those companies?
• What is the culture of those companies?
• How complex are those companies?

Decisionmakers

• Which are the DM’s you want to target and why?
• What is their role in the company?
• Are they the final decision-makers or are co-decisionmakers?
• Which alternative players are in the company?

STEP NR. 2: CREATE

• SALES PITCH
• AUTOMATED EMAIL SEQUENCE
• PERSONALIZED EXPLANATORY EMAIL
• LINKEDIN COMMUNICATION
• SALES NAVIGATOR MESSAGE

STEP NR. 3: SET UP THE SALES PROCESS STEPS

STEP NR. 4: EXECUTE

STEP NR. 5: REEVALUATE, APPLY CHANGES (OPTIMIZE), EXECUTE.