Case study Stickee
Results at a glance
- Client: stickee (UK), product Magpie: automated price monitoring and competitor pricing analysis for the telecom industry
- Start: August 2018
- Markets: France, Germany, Italy and Spain, later worldwide
- Buyers: Heads of Pricing, Pricing Directors and Strategic Pricing Managers at telecom operators and large retailers (e.g. Vodafone, Orange, T-Mobile, TIM, Telefónica, Media Markt, Carrefour)
- Europe: 40 target companies, 40 leads, 23 opportunities and 2 sales, the first one to a leading German mobile phone provider
- Worldwide: 173 potential clients identified, 55 opportunities and dozens of discovery calls; Magpie presented on 5 continents
Figures as of the original case study (2019).
Stickee is a creative technology agency that creates enjoyable and immersive software and digital experiences that stick with its audience. At the heart of their business is a team with a passion and commitment to innovation, and a willingness to always strive for a better way.Case study Stickee:
Since their incorporation in 2001, they have worked with hundreds of clients, successfully delivering a range of services that spans web development, software engineering, mobile apps, virtual reality experiences and more. Their vast experience and commitment to delivering only the best of the best has built us a reputation that is hard to come by, and even harder to beat!
Some of the reputable brands they have worked with, or currently do work for include NatWest, Apple, ASDA, Carphone Warehouse, EE, BT, eBay and more. They also work with local businesses who are not as widely known, government organisations, not-for-profits and schools. The company is a UK based team with main office in Solihull, just outside of Birmingham.
It is impossible to achieve some of the incredible things they have without their team. Finding good fits for the company, who align with their approach and attitude is no easy task. But once they do find someone, they are more than keen to hold onto them! They are a team of technologists that identify as engineers, designers, project managers, or marketers.
They encourage and foster a culture of open-ness and team work here at stickee. Stickee is proud of each member of their team and want them to feel their work is important and valued. They are always on the lookout for more talented people to join them, too. Press the blue button below for the Case study Stickee.
What we did
We researched every telecom operator and large mobile retailer in the four target countries and mapped the decision-makers in pricing, plus the people working directly with them. Instead of a cold "yes or no" from the top decision-maker, we first reached these "satellite" roles in the pricing team, so the decision-maker joined a demo introduced by their own team.
The outreach ran in English, German, Italian and French: email sequences with PDF material, LinkedIn messages and calls. We worked in batches of five prospects to keep follow-up persistent, prioritised those who opened our emails, and booked online meetings with stickee's pre-sales team. After the demo we answered open questions, sent samples, arranged free evaluation trials and sent the financial proposal.
After some months the first sale to a leading German mobile phone provider closed. We then extended the search worldwide (US, Canada, South America, Australia, Japan, Asia and the Middle East), contacting prospects in Spanish or Portuguese where possible. stickee received a weekly report throughout the project.