The consumer, in this digital age, expects companies to be creative and personalized with their messaging and to deliver through the channel that they want, at the exact moment they want it. So, how can companies keep their strategy updated when their potential client is a moving target?
What is the weight of traditional communication in today’s digital world? How can email and social media replace personal communication, and how can new technologies “personalize” your message and accelerate your sales?
Perhaps the most crucial subject you can study is sales. Why? Our society too often disparages the sales profession, and because so many people who gravitate to sales jobs are not properly trained or qualified, the stereotypes about sales and salespeople are reinforced by the negative experiences of many clients. Learn practical sales techniques!